Startup Journey 2023: My Accelerated Dive into the Startup World with Boost Turku
When I first stepped into the buzzing atmosphere of the Boost Turku Startup Journey Accelerator, I wasn’t quite sure what to expect. But by the end of the journey, not only did my project, Tanssikone, clinch the 3rd spot at the demo day pitching contest, but I also walked away with a treasure trove of experiences, insights, and lifelong connections.
The accelerator was instrumental in refining my vision for Tanssikone. It helped me validate the problem and better understand my customers. Under their guidance, what began as a nebulous idea transformed into something concrete, culminating in a soft launch that resonated with the lavatanssi community.
But it wasn’t just the professional guidance that made Boost Turku special — it was the people. Networking was more than just exchanging business cards; it was about forging genuine connections. As fellow participants, mentors, coaches, and the greater Boost community, we formed a tight-knit family. We cheered each other on, celebrated small victories, and offered a shoulder during challenging times.
Pitching, often a daunting task for many, became an exhilarating experience for me at Boost Turku. Regular feedback sessions honed our pitches, and while it’s essential to heed the advice, staying true to oneself is equally crucial. One such moment was when I chose to go against the grain with my pitch style. It might’ve seemed unorthodox to some, but it resonated with the audience, eliciting smiles and nods — proof that authenticity always wins. I owe a debt of gratitude to head coach Lauri Koittola and the myriad mentors whose unwavering support and advice were the wind beneath our wings.
The soft launch, cheekily termed the “dirty launch” by Rasmus Basilier, wasn’t just about releasing a product. It was a testament to the potential impact of Tanssikone. Posting weekly in the Tanssiporukka Facebook group ignited a spark in many, drawing them back to the world of lavatanssit — some even dancing up to five times a week!
For me, the heart of this journey was understanding my customers. Delving deep into customer interviews, observing behaviours, and tweaking my approach brought me immense joy. Each new insight was a eureka moment, propelling me forward with newfound enthusiasm.
In conclusion, the Boost Turku Startup Journey wasn’t just an accelerator program for me — it was a transformational experience. It gave me confidence, taught me the value of community, and allowed me to embrace my love for performance through TikTok, dancing, or pitching. As I move forward, I carry these invaluable lessons, ready to bring joy and rhythm to the world.
